oravesimcha — March 19, 2010 — Ora Ve Simcha – Debut album Assay Lemaan It all began on a kiruv program in Yerushalayim eleven years ago. It was a trip that saw the beginnings of a religious journey and musical partnership between Shalom Greenfield and Meyer Greenberg which eventually led to the birth of Ora Ve Simcha. Their recently launched groundbreaking debut album, Assay Lemaan is a reflection of this journey; its universal appeal, unparalleled amongst Jewish records, has led to it being tipped as a receiver of worldwide acclaim for its original innovative, professional design. The Music From listening to the musical content and arrangement, it is clear that the albums creative team are experts in writing and producing music. Composed and written by musical director Shalom Greenfield, tracks on the album feature a unique and imaginative approach, rare amongst contemporary musical arrangements and artists. This pioneering albums appeal is formed by the eclectic mix of big cymbal splashes, heavy guitar riffs, moving piano chords and soulful vocal melodies which permeate each track. Greenbergs kvetchy vocals and Greenfields technical chord combinations together with Lichtigers traditional Jewish vocal style is groundbreaking and touching and previously unheard of in the context of a Jewish album. These powerful and sometimes diverse ingredients have been combined to create an authentic and charismatic debut album, which offers the listener an original and emotional …